Digital Marketing & Brand Strategy · Health, Wellness & Beauty
You've built something great. The experience is strong. What's missing is the strategy that gets the right people through your door and keeps them coming back.
Services
Three focused services. One outcome. Your brand attracts the right clients and keeps them.
Your brand has a great product. It needs a great story. I build the strategy that tells it consistently across every channel.
A website that looks as good as your business deserves and gets found by the clients searching for you right now.
Consistency turns awareness into loyalty. Monthly retainer packages keep your content and campaigns working while you run your business.
How I work
Every engagement follows the same four steps. You always know where we are and what comes next.
We talk about your business, your goals, and what's not working. No pressure. Just a real conversation.
I research your market, your competitors, and your gaps. You get a clear picture of where the opportunity is.
I build your 90-day plan. Every action tied to a result. Every decision backed by data.
We launch, measure, and optimise together. You see the results. I handle the work.
About
I hold a PhD from Rhodes University and 15 years of senior brand strategy experience across three continents. I am also an ISSA Master Trainer and certified health coach.
That combination is rare. When I work with a wellness or beauty business, I am not a marketer asking you to explain your industry. I already understand what your clients feel when they walk through your door. And I know exactly what it takes to make them come back.
I work with health, wellness, and beauty SMBs across the Lower Mainland who are ready to turn strong reputations into brands that grow. Based in Richmond, BC.
What people say
You are a talented writer and researcher.
You have enormous respect from me. Your work delivery, dedication, and ability to deliver on mission impossible.
Your words are elegant and carefully chosen. That's what makes them powerful.
You are wise beyond measure. Your empathy and ability to infuse it in your writing are real gifts.
It has been an absolute pleasure. We have a final product we can all be proud of.
Remarkable. A rare combination of personal integrity and business ethics. The courage to say it as it is.
Get in touch
Every engagement starts with a conversation. Tell me about your business. We'll figure out together if we're the right fit.